2025 Jeep Wrangler and Gladiator Introduce Vibrant Joose Orange

The iconic silhouette of Jeep vehicles has always turned heads, but now they're making an even bolder statement with a splash of vibrant citrus. To celebrate 4x4 Day on April 4, Jeep unveiled "Joose," an intense new orange exterior colour now available for order on the 2025 Jeep Wrangler and Gladiator models. This striking addition to Jeep's colour palette allows owners to express their individuality while standing out from the crowd of conventional SUVs and trucks.

Joose arrives as part of Jeep's ongoing commitment to offering distinctive colour options that defy the automotive industry's "sea of sameness." Priced at $695 MSRP, this eye-catching hue joins other new-for-2025 colours including the refreshed Mojito! green, sophisticated Fathom Blue, and the military olive drab-inspired '41, giving Jeep enthusiasts unprecedented personalization options.

Bold Colours for Bold Adventures

The introduction of Joose continues Jeep's tradition of offering limited-edition colours that help owners showcase their personality. Unlike many manufacturers who stick to conservative silvers, whites, and blacks, Jeep embraces vibrant options that reflect the adventurous spirit of its vehicles and customers.

"The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colours," notes Bob Broderdorf, CEO of the Jeep brand. "A striking shade like Joose lets our customers express their individuality and stand out, whether they're navigating city streets or conquering the next mountain pass."

The timing of this announcement on 4x4 Day (April 4) highlights the connection between Jeep's legendary off-road capability and its distinctive visual identity. The Joose orange colour provides practical benefits beyond aesthetics—increased visibility on trails and in parking lots makes it easier to spot your vehicle in any environment.

2025 Jeep Wrangler: Iconic Design with Fresh Colour Options

The 2025 Jeep Wrangler continues its legacy as the most recognizable and capable vehicle on the planet, backed by more than 80 years of 4x4 engineering expertise. This latest model year delivers an unmatched combination of off-road capability, iconic design, and open-air freedom.

Joose is available on most 2025 Wrangler and Wrangler 4xe models, allowing you to pair this striking orange with your choice of powertrain options. The class-exclusive plug-in hybrid Wrangler 4xe offers the unique experience of open-air electric driving, combining Jeep's legendary capability with modern efficiency.

The addition of Joose to the Wrangler's colour options enhances its already distinctive presence. Whether tackling rugged trails or cruising through urban environments, your Joose-coloured Wrangler will make a statement about your adventurous spirit and appreciation for standing out from the crowd.

2025 Jeep Gladiator: Capable Pickup with Standout Style

Engineered from the ground up to be the most off-road capable Jeep truck ever, the 2025 Gladiator builds on a rich heritage of tough, dependable Jeep pickup trucks. With Joose now available across all Gladiator trim levels—including Sport S, Willys, Rubicon, and the desert-ready Mojave—you can match your pickup's exterior to your bold personality.

The Gladiator delivers impressive capability with its standard 3.6-litre Pentastar V-6 engine, generating 285 horsepower and 260 lb-ft of torque. This power translates to real-world utility with unsurpassed 4x4 maximum towing capacity of up to 7,700 pounds (3,492 kilograms) and best-in-class payload of up to 1,725 pounds (782 kg).

Beyond its impressive specifications, the Gladiator offers a versatile cargo box that handles your adventure gear while the new Joose colour ensures you'll never lose sight of your truck at the trailhead or job site. The bright orange exterior creates a striking contrast against natural environments, making it both a style statement and a practical choice for outdoor enthusiasts.

Express Your Adventure Spirit

The introduction of Joose orange for the 2025 Jeep Wrangler and Gladiator gives you another way to personalize your adventure-ready vehicle. Available to order now, this vibrant colour option perfectly captures the bold, freedom-loving spirit that defines both Jeep vehicles and their owners.

Ready to turn heads in a Joose orange 2025 Jeep Wrangler or Gladiator? Visit Belleville Chrysler to explore these eye-catching models in person and discover how this vibrant new colour option transforms these already iconic vehicles into true expressions of your personality.